Plastic Profits: Mattel's New Business Plan is to Make You Cry While You Buy
Greenlit hastily in the wake of Barbie’s immense success, an influx of gritty film adaptations based on childhood toys is furtively slinking towards our screens. From Daniel Kaluuya’s modern iteration of Barney the Dinosaur full of “millennial angst” to a horror comedy starring a Magic 8 Ball, there are reportedly 45 films currently in development at Mattel, the second largest toy company in the world.
The production of these films is the latest indicator of Hollywood’s lurch towards IP-driven
The production of these films is the latest indicator of Hollywood’s lurch towards IP-driven